Mercure 6 friends blogging game

This was the first of its kind, it was a live real-time game played between bloggers and influencers for the purpose of promoting a global campaign for Mercure hotels. It was a mix of a game show, online engagement and mass social sharing.

It achieved 108K likes, shares and comments, 54k tweets and over 7 m reach.

The format is a powerful way of engaging and creating measurable reach form any influencer or blogger work, and yes it can work for B2C or B2B.

Winner 2015