Orange

This was a project with 20/20 developing what became the benchmark in mobile phone retailing at the time. Mobile payment, live phones, free wi-fi, free seminars, the concept was called “Pulse” as there was a pulse went around the high level lights in each store to reflect the level of engagement it had so at night gentle in the busy day a heart beat, looking at how digital could be seen as lees “ridged”.

At the time this was the benchmark of how mobile phone stores were created.

  • ClientOrange
  • CategoryDigital Retail
Orange 3 Orange 1