Blog Posts

COVID the dance of change
Engagment

COVID the dance of change

It was all so simple, a hand shake, a kiss on both cheeks with an extra one if in Switzerland… how times have changed, we pop up as self-conscious bobbing heads on video calls, if we go outside we feel we are being rude avoiding getting too close. The apple cart has been kicked over and we have l ...

Gavin Anderson, June 9, 2020
Complaint V’s Compliment. The sea change in social
Digital

Complaint V’s Compliment. The sea change in social

The modern fear of social for many brands are complaints on their social feeds (Breaking news if it’s not on social they're probably telling their colleges or friends it still happens!!) BUT a change is happening mainly being driven from the millennial's some recent studies show they are more lik ...

Gavin Anderson, April 24, 2019
AI, Machine Learning and Deep learning a simple guide… or as simple as I can make it
Digital

AI, Machine Learning and Deep learning a simple guide… or as simple as I can make it

Before we are fully enslaved by our sentient robotic overlords I thought I would explain what AI, Machine Learning and what Deep learning is and how they will impact on marketing and on consumers. Let start with where did this come from; Back in the 50’s we all dreamt Artificial Intelligence a ...

Gavin Anderson, April 24, 2019